There are (whatever a bazillion minus seven is) more reasons I love fall, but we're going to take time today to focus on items number 2 and 6.
Girls, holiday season is PRIME BOOTH SEASON. Churches, schools, banks, community centers, nursing homes, hospitals, and on and on! Keep an eye out in the paper, call your chamber of commerce, and definitely ask friends and neighbors for ideas of great places to set up your booth!
Here's what you need to know:
The Goals:
Goal #1: Sell Jewelry OFF OF YOUR TABLE
In my experience, and from my jewelry lady friends, I've learned that you are going to be more successful if you sell jewelry off of your table rather than try and collect orders. People approaching you at booths are A) strangers and not going to be super thrilled with giving their money away and expecting a shipment, and B) probably at an event where they were expecting immediate gratification. They want it NOW! :)
When choosing what jewelry you're willing to sell, you'll want to consider a couple of items:
1. When is your next home show? If you have one coming up, you'll need to have your samples for showing. If you have over a week, you can place an order immediately to replace anything you've sold.
2. Which items are retired? These should be the first to go! Don't let go of your favorites if you think you'll want them later. Replacing these pieces is not always easy! Most of my samples that are retired I am happy to part with. I would rather have the cash to buy jewelry from the current line!
3. What condition are the pieces in? If your jewelry has been worn a lot, or if you have something that is broken, be extra careful not to include these on your table. You don't want to advertise your "worn out" jewelry. Take the time to clean those pieces that can be cleaned to look like new. Don't put out anything that is broken or tarnished.
Goal #2: Collect Names!
Booths are a GREAT PLACE to collect names. You may want to consider having a drawing in order to entice the ladies to leave their information with you. Here is a sample of an EASY drawing slip. Just print these on 1/6 or 1/4 of a sheet of paper and have a jar to drop them in!
Goal #3: Book Shows!
Definitely have your calendar on hand. You may even want to offer a special incentive for booking while they're standing there with you. Maybe they'll get an additional $25 in free jewelry to spend at their show, or maybe you'll bring them a special gift (a charm bracelet is cheap, and attractive!).
How To:
Step 1: Find the events. Search the internet, ask around, etc. Then sign up. I would NOT recommend signing up for any booth where you have to pay a large fee. I've seen bridal shows that charge $700 for a vendor to sign up!! This is fine for a photographer who makes $3000 off of ONE bride, but it's just not a good idea for jewelry ladies! I like Free - $25.
Step 2: Prepare your booth. You'll want an attractive booth, with plenty to look at, but not too overwhelming! You could set it up like your display at home shows, or add a little flare. You might consider adding a sassy scarf to Mandy or a theme with some SIMPLE decorations (fall, Christmas, animal print, etc). You'll also want to prepare some signs to get attention. Print them on the computer or decorate by and and put them into a picture frame for a professional look. Here is a part of my booth from this past week. We had a fall theme, of course!
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| For my 8x10 Fall into Fabulous Flyer, click here. For my 4x4 Prices sign, click here. |
This time in my frame I had a sign for the specific catalog promotion I am doing. In the past I have done a sign that says something along the lines of, "Ask me how to get this jewelry for FREE!"
I'm so sad I forgot to take pictures before we got started. The bank I was at (This was Customer Appreciate Day) supplied 8 foot tables for us, and then I had two 4ft tables that have adjustable legs, so I was able to have a shorter table in front and create a stair step look. It was the MOST SPACE I've ever had and it was GREAT! But by the time I remembered to take pictures, the ladies had destroyed the pretty little set up. :)
Anywho, here is a list of other items you won't want to forget.
- Tables
- Table Cloths
- Decorations
- Jewelry, cleaned and tagged (unless you are using flat prices, like above)
- Frames/Signs
- Business Cards
- Sponsoring Packets
- Lights
- Bags for putting purchases in (include business card in bags)
- Jar (for drawing)
- Pens
- Slips (for filling out; drawing)
- Calendar
- Mirrors
- Neck Boards, Bracelet Bars, etc.
- Mandy
- Money Bag
- Propay Jak
- iPad or whatever you use to run your debit cards
- Catalogs, Labeled & Covered
Step 3: Go to your event! Have a great time. Be personable, professional, and outgoing. Just like at your shows, be friendly, complimentary, and excited about what you do! Tell them about your specials, or a little about Premier, or about how they can get free jewelry. Pass out business cards and take lots of names! Sell your jewelry and make sure EVERYONE knows about the Golden Guarantee and how to get in touch with you. While exchanges are no fun, they are a great way to serve our customers and make connections!
Step 4: FOLLOW UP! If you're doing a drawing, draw a winner and call her with the good news. Be prepared with verbiage to ask for a show or permission to contact her with the next hostess promotion. Then call EVERY person whose name you got! Let them know that while they did not win the drawing, there are LOTS of ways to earn plenty of FREE jewelry with Premier!
I would LOVE to see what other ideas you have for booths! Please feel free to comment below or message me!
More links for successful booths:
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